“Data is at the core of all that we do at [Corus’ internal digital agency] so.da from identifying new opportunities, developing our social strategies, to informing our content creation. During the content ideation phase, we used Tubular to identify what types of content were over-performing, which determined the focus of …

“The value of a standardized measurement across social is exciting; it’s the chance to have a unified metric that identifies the audience. It’s the ability to have a deeper understanding of your own social audience and to understand their viewership, their engagement, and going beyond the view going and looking …