“Data is at the core of all that we do at [Corus’ internal digital agency] so.da from identifying new opportunities, developing our social strategies, to informing our content creation. During the content ideation phase, we used Tubular to identify what types of content were over-performing, which determined the focus of …

“Everything we do starts with who the audience is [and] what do they want that fits our purpose. We research this target audience using Tubular to build a strategy and we have done so for many of our platforms, and every one has been a market leader.”