“From a validation standpoint, we had to piecemeal that before Tubular. Tubular actually allowed for us to be able to bring a lot of those signals together from the same sourcing and it obviously reduced quite a bit of the time spent internally on analysis in order to do that …

“The value of a standardized measurement across social is exciting; it’s the chance to have a unified metric that identifies the audience. It’s the ability to have a deeper understanding of your own social audience and to understand their viewership, their engagement, and going beyond the view going and looking …