“The value of a standardized measurement across social is exciting; it’s the chance to have a unified metric that identifies the audience. It’s the ability to have a deeper understanding of your own social audience and to understand their viewership, their engagement, and going beyond the view going and looking …

"We want to help the buyers spend less time on the justification, so that we can unlock more of the budget. We learned through the data that Ellen is the number one entertainment brand in the US by unique viewers and minutes watched."