“From a validation standpoint, we had to piecemeal that before Tubular. Tubular actually allowed for us to be able to bring a lot of those signals together from the same sourcing and it obviously reduced quite a bit of the time spent internally on analysis in order to do that …

“With Tubular, it’s been much easier for us to understand what kind of content is resonating with our audience, what kind of story-telling formats or topics are most effective, and how can we continue to reach a wide young audience on mobile phones and on social platforms.”