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“We rely heavily on [Tubular’s] V30, because of our conversations with brands. They tell us it’s not enough to have views; they want quality experiences correlated with quality content We believe [V30] should be the 1 indicator if a publisher is good or not.”
“It’s critical for us to work well on every video because there’s a reputation to our brand. There’s expectations from our fans, and we call them “fans” because they are people, not “users.” We want to make sure every video is positive, helpful, innovative, and inspiring.”
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with …
Civis Analytics helps organizations use data to gain a competitive advantage in how they identify, attract, and engage their audiences. With a powerful combination of best-in-class data, cutting-edge software solutions, …
Pulsar is a new breed of social intelligence platform that’s re-inventing social media monitoring. Born out of 10 years of experience with social data, Pulsar enables marketers to go beyond …
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