"V30 by video duration within a particular set is a really powerful graph. It's transparent what you should do with that information. The performance over the last 3 years by a particular channel to assess how well does that strategy is paying off over time."

“Data is at the core of all that we do at [Corus’ internal digital agency] so.da from identifying new opportunities, developing our social strategies, to informing our content creation. During the content ideation phase, we used Tubular to identify what types of content were over-performing, which determined the focus of …