“Data is at the core of all that we do at [Corus’ internal digital agency] so.da from identifying new opportunities, developing our social strategies, to informing our content creation. During the content ideation phase, we used Tubular to identify what types of content were over-performing, which determined the focus of …

“Having consistent metrics around viewership, watch time, video type, and other insights that Tubular is able to provide us in terms of content performance and who’s watching what, is incredibly valuable and helps us understand a better visual of our overall footprint in media.”