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Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. They provide the most complete picture of what short-form video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever evolving world of video. Their software measures over 5B videos, 400M video consumers, 12M influencers, 117K brands, and 71B sponsored video views. They know it’s not just about data, it’s about insights, and that’s why we’re trusted by 7 of the top 10 global media companies, who make strategic decisions every day based on Tubular software. Behind every digital video decision - is Tubular.
“The value of a standardized measurement across social is exciting; it’s the chance to have a unified metric that identifies the audience. It’s the ability to have a deeper understanding of your own social audience and to understand their viewership, their engagement, and going beyond the view going and looking at the person, that unique audience member, and we’re thrilled to understand the data as we work closely with Tubular to have a real understanding of this massive audience that Ellen reaches on a daily basis.”
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