“We’re excited that there is a partner in our industry committed to providing a way to validate the accuracy of consumer marketing data. Incorporating this feedback from Truthset and receiving Truthscores in an ongoing way will allow us to continually provide better targeting, better results, and a better data ecosystem …

"We recently launched a major enhancement to our ConsumerPlus database making it the biggest deepest and most flexible dataset in the industry. We are extremely pleased to receive such high rankings on our consumer attributes and to partner with Truthset in the mission to increase data quality and transparency."