“The Reason why we use Webbula is what we’ve found is that those email addresses [used to sign up for wifi] can be incorrect. There’s a lot of ‘fat fingering’ going on. Webbula is able to automatically correct many of the incorrectly formatted email addresses. This makes guests who would normally be anonymous to us, now known, and gives us a way to reach back out them and get them into a regular communication stream.”