“Often the work of sifting through spam traps and bogus email addresses isn’t discussed as much as it should be. Webbula’s granular reporting allows us to make meaningful insights about data quality when clients want to talk metrics but we also know senders have a lot on their plates. Integrating …

“Keeping a clean database is crucial. I think the biggest thing we’ve learned is email addresses aren’t what they seem. You think something is valid, and it’s not. With Webbula’s email hygiene, we’ve eliminated a lot of the guesswork and manual work when sifting through subscriber addresses.”