True Fit is footwear and apparel’s discovery platform. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers. Its data is mapped into its Genome™, which helps retailers and brands unlock digital growth in the $2 trillion footwear and apparel industry. The True Fit Genome™ powers its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue.