Rakuten Fits Me enables leading apparel brands and retailers to engage with their shoppers by personalising their experience. Clients also benefit from valuable insight which is generated by the portfolio of solutions centered on Rakuten Fits Me’s expertise in fit preference. Known for pioneering the creation and commercialization of fit recommendation solutions, also known as virtual fitting rooms, Rakuten Fits Me currently works with a range of small and large retailers. Fits Me was acquired by Rakuten in 2015 which enables the company to accelerate its vision of developing a suite of products that will improve the consumer journey, making ‘size’ ubiquitous and ‘fit’ an invisible element of the consumer shopping experience, ultimately driving customer acquisition and loyalty.