“We’ve essentially shifted from waiting for customers to ask questions, to loading them up with detailed information about the car. By sending a personalized video with comprehensive vehicle information upfront, we’re not just answering customer queries, but also creating a more transparent and trustworthy buying experience.”

"As the Powersports industry has evolved, we've seen the need to better engage with customers from our website. Payments provides a significant lift in website engagement while still being consumer and dealer friendly."