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Impel

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Read 76 Impel reviews and testimonials from customers, explore 14 case studies and customer success stories, and watch 21 customer videos to see why companies chose Impel as their Automotive Dealer Management Software

Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.

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  • 76 Testimonials View
  • 14 Case Studies View
  • 21 Customer Videos View
Customer Rating Review Score based on 2728 reference ratings
4.8/5.0 (2728)
  • Winter 2025 Top Performer Automotive Dealer Management Software

76Testimonials

  • “We implemented 360° photography for our listings using Impel and the experience has been great from the start. We think our site listings stand out more now that we have …

  • "The level of interactivity has set our stores apart from competitors that still fill their detail pages with static photos. We’ve had shoppers who said they were shopping on other …

  • "From an easy-to-use app to always being able to get someone on the line when we have a question – SpinCar does it all. And with the reports that I …

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14 Case Studies

  • Generative conversational AI enhances sales team performance to drive stronger results at …

  • Impel’s 360º WalkArounds Drive Customer Engagement and Conversion on Cars.com

  • Walter's Auto Group cuts days-to-sale by 56% with Impel

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21 Customer Videos

  • How Impel’s AI boosts efficiency and productivity
  • Budd's - Customer Success Story (Wayne Carter - General Manager)
  • How Service AI is driving customer retention, appointment set rates, and repair order revenue at O’Brien Auto Team
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Additional Impel Information & Resources

Read Impel Reviews, Testimonials & Customer References from 76 real Impel customers.

Browse Impel Case Studies, Customer Success Stories, & Customer References from 14 businesses that use Impel.

Watch Impel Customer Videos to learn why 21 businesses chose Impel.