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Read 76 Impel reviews and testimonials from customers, explore 13 case studies and customer success stories, and watch 21 customer videos to see why companies chose Impel as their Automotive Dealer Management Software

Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.

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Customer Rating Review Scorebased on 2411 reference ratings
4.8/5.0 (2411)
  • Top Performer 2025 2025
    Winter 2025Top PerformerAutomotive Dealer Management Software
    Press ReleaseReport
  • Hot 100 Vendor 2024 2024
    2024Hot 100 Vendor Award

76Testimonials

  • “The launch of IAA 360 View is truly the best-in-class way to show and merchandise vehicles. Leveraging this photo imagery technology is a result of listening to our buyers describe what they need, then reimagining how to provide the most consistent, detailed vehicle imagery. From nearly a year of pilot programs, we know that our global buyers have greater trust and confidence in their bidding and buying as a result of IAA 360 View.”

    John KettCEO and President
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13 Case Studies

  • Generative conversational AI enhances sales team performance to drive stronger results at Available Car

    Michael BellChief Executive Officer and Director
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21 Customer Videos

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Additional Impel Information & Resources

Read Impel Reviews, Testimonials & Customer References from 76 real Impel customers.

Browse Impel Case Studies, Customer Success Stories, & Customer References from 13 businesses that use Impel.

Watch Impel Customer Videos to learn why 21 businesses chose Impel.

FeaturedCustomers has 1,873,566+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.