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"Cadbury has continued to strive for creativity in our campaigns using a wide range of digital touch points whilst importantly retaining a strong desire to always capture insights and data about consumer engagement – mindful of how information can drive the development of future campaigns. Traction has been crucial in enabling us to achieve this."
“As a trusted provider, Traction Digital securely managed a promotion that involved multiple channels and partnerships and a high value consumer prize draw. They simplified a complex process to deliver an exceptional customer experience.”
Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to scale and automate your data operations and have trust in your data. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu. Learn more at www.adverity.com
Databox is a fast-growing software company, is disrupting the $16B Business Analytics industry. By providing a free-to-start, easy-to-setup option for small and medium-sized businesses, they help track performance metrics from popular business software tools in one application on any device. Their mission is to help deliver business intelligence to the millions of companies who are desperate for a way to predictably improve their company’s performance using data.
TrackMaven is a marketing software company headquartered in Washington, D.C. Their mission is to make every marketer data-driven by providing one centralized marketing analytics platform that makes it easy to prove ROI and improve results on over 20 digital channels including social, ads, PR, automation, CRM, and more.
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