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“This campaign is born out the simple understanding that people like to win. However, unlike most promotional campaigns this one is not about if you win; it’s about what you win.”
“Upgrading to the new TractionNext marketing platform gave us better insight into our email marketing campaigns. With new and exciting ways to strategically engage with customers across our franchise network, we saw an increased engagement of 132% for active customers. More intelligent data meant understanding, not only what our customers wanted from promotions but gave us a better understanding of our franchisees needs so we could provide greater value and more personalised campaigns.”
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, Crimson Hexagon's ForSight platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies such as Translation, Edelman, and they Are Social.
Upsight is a comprehensive web and mobile marketing platform. They empower the world’s best marketers to build personal, profitable relationships with their customers. Their proven enterprise marketing solutions afford their clients the power and flexibility needed to execute sophisticated strategies that keep customers engaged, retained and monetized. Upsight is built from the ground up to handle the unique challenges of scalable, portfolio-driven businesses that depend on premium targeted messaging and multi-stream revenue optimization.
Origami Logic is changing the way businesses measure, analyze and optimize their marketing efforts. Through the industry’s most comprehensive marketing intelligence platform, global brands such as Visa, JCPenney, Cisco, Intel and Aeropostale are deriving greater value from their disparate marketing data and making better decisions faster. Based in Menlo Park, Calif., the company is backed by leading investors, including Accel Partners, Icon Ventures, and Lightspeed Venture Partners.
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