TractionNext Testimonials

"Cadbury has continued to strive for creativity in our campaigns using a wide range of digital touch points whilst importantly retaining a strong desire to always capture insights and data about consumer engagement – mindful of how information can drive the development of future campaigns. Traction has been crucial in enabling us to achieve this."

“We learnt from partnering with Traction Digital that you can’t expect the platform to produce all the answers for you. Your strategy should drive the platform use and not the other way around. The platform will only deliver results on your investment if you take the time to plan, collaborate, track and respond. It’s important to work with the right partner when developing and executing your digital communications strategy. When you execute the right email marketing strategy, using the right platform – your customers will tell you that it works!”