Affinio is an AI-Powered Consumer Intelligence Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally forming behavioral-based segments in any consumer data set.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.
TrendKite is dedicated to helping PR professionals and agency teams build a timely, highly accurate picture of their brands’ media coverage with ease. TrendKite's advanced analytics, beautiful reporting and sophisticated share of voice analysis help clients achieve, validate and communicate success. TrendKite help brands and agencies, particularly those with a Business-to-Business focus, solve problems related to PR analytics and reporting by providing them with better insight into industry trends, press activity, and market opportunities. TrendKite's solution drives accuracy, illuminates coverage quality, quantifies the impact of high-value, earned media and eliminates labor intensive reporting. Our users capitalize quickly on the most important placement opportunities and expertly define the real business impact of PR activities.