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Belka design and develop meaningful digital experiences. They strive to deliver value and to bring all the people to the discussion table, no matter how hard it is. They want to create an environment where everyone can express their true value, where no one gets benched. They want people to be proud to work here.
I'm passionate about building businesses and great products for their clients in loose tees and ripped jeans, leading passionate people and breaking my chest press PBs on Mondays. My struggles from growing up in a Chinese-Australian migrant family forced me to be curious, hard working and self-driven. I've gone from selling my spot in the canteen line for $1 (per student) during my primary school days, slapping Adwords on my gaming forum which made me a couple hundred dollars a day to scaling CPA offers through Facebook apps generating over $300,000+ at the age of 18. Over the last decade, I have built, scaled and sold a handful of online businesses.
Whitepenny is a full-service brand and digital strategy firm and was born out of a simple but strong belief: that while design alone is a powerful tool, it's at the intersection of great design and effective brand strategy where incredible things happen. They’re a team of strategists, designers, and developers who unite around a common vision: to deeply understand their client — their difference, their audience, their goals, and to find ways to move them forward. They believe in process and its ability to make for a better end product. Leaning heavily on research and interviews, they make certain that creative decisions are informed by data-driven ones.
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