Tool of North America is a creative production partner that concepts, creates and executes award-winning advertising and marketing for the world’s bravest brands and advertising agencies. Tool is powered by its best-in-class roster of directors and its nimble approach to storytelling at the pace of culture and innovation.
“This summer I’m partnering with the greatest sparkling beverage of all time – Sprite. They’re doing a concert series called ‘Live From The Label’ and they’ve decided to make me the final act. We’re taking it back to Atlanta, a city that helped to mold me as an artist and the place I was discovered by DJ Drama and Don Cannon. Working with a household name like Sprite is special to me because of how long they’ve been at the forefront of hip-hop culture, striving to elevate young and emerging artists.”
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