Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement, and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies. Rescue provides behavior change marketing services (or "social marketing"​) to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence, and alcohol prevention, the promotion of exercise, fresh foods, and after-school programs; and other products and services that promote healthy living. They believe that marketing can do more than sell goods, it can create good.