“To be honest, we weren't really sure what to expect, having never done a social media campaign like this before. But after seeing how high our impressions were at the very beginning of the launch, we were very encouraged and pleased to see the levels of engagement. The dashboard was …

"We had 14 different venues which spread out a little over a mile of Houston Street, one of San Antonio’s main roads. On top of that, our small organizational team was only 8 people to pull together this city-wide event. None of us were full-time organizers--we all had day jobs."