"When developing the contest, we wanted to engage a younger generation of storytellers that mainly used their phones to share their stories on social platforms. It was an opportunity to introduce them to Canon’s brand and inspire them on how they can elevate their storytelling with Canon products."

"TINT has made it really easy for our Social Media Managers to curate locally relevant UGC. This means they use their own language for the outreach and include country-specific T&Cs. Not only does this help Canon with governance and GDPR compliance, but it also protects the users’ rights and privacy."