“What we appreciated the most about this campaign was the media strategy - a brandformance approach that helped reach our objectives on both upper and mid funnel. Thanks to this, we were able to leverage both brand creatives and native content produced by different local creators who communicated the features …
“TikTok is one of the fastest growing platforms and its users are very engaged with the video content. We believe that it can help to reach unique audiences which we wouldn't be able to via another platform.”
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