“From day one The Think Tank ensured that they learned as much as possible about SAS products, process, culture and staff. Working as an extension of the marketing resource they initially worked on SAS PR. Ensuring that correct messages were sent to the market, regularly demonstrating that SAS was a …

"The launch of the AluK brand into the UK was a complex process of both internal and external communications and required a structured, planned and well executed strategy to ensure that we gained buy in from existing customers, staff and the market in general, whilst also quickly developing brand perceptions …