The Think Tank Testimonials

"The launch of the AluK brand into the UK was a complex process of both internal and external communications and required a structured, planned and well executed strategy to ensure that we gained buy in from existing customers, staff and the market in general, whilst also quickly developing brand perceptions with new audiences and generating enquiries. The Think Tank quickly gained an in depth understanding of our business and market and developed a launch and marketing strategy that has had a significant impact upon our business. With limited in house marketing resources, The Think Tank has provided support for our business, managing activity effectively and cost efficiently, whilst also delivering the brand recognition and enquiries required to grow our business. The launch has been a great success and continued marketing efforts are having a positive impact upon the growth of the business."

“The Think Tank was tasked with creating a campaign that raised the profile of mobile 3D mapping solutions globally, educating audiences on the benefits, applications and implications of this new technology, as well as promoting the Leica Geosystems solutions. The strategy developed met our objectives, with a strong communication of ‘Enabling Understanding’, and was based upon content delivery and prospect engagement, whilst also encouraging secondary interaction and lead generation through remarketing. The campaign provided Leica Geosystems with wide exposure for our solutions, educating audiences on their benefits. It reached a global audience efficiently and delivered a significant level of internet traffic, interaction with content and subsequent lead generation, not only for mobile mapping but also across a wide range of other Leica Geosystems products. The campaign is worthy of winning an award as from concept to execution it was innovative, successful and truly engaging, delivering interaction beyond expectations and providing us with additional customer insights through detailed analytics reporting.”