"The launch of the AluK brand into the UK was a complex process of both internal and external communications and required a structured, planned and well executed strategy to ensure that we gained buy in from existing customers, staff and the market in general, whilst also quickly developing brand perceptions …

"We have also built our design clout being featured in respected publications in the UK and Europe with a worldwide reach. The campaign was sophisticated and multi layered and demonstrates the flexibility, sensitivity and enthusiasm with which we as a company want to back the creativity of real talent."