“30 years is a long time in any industry. We’ve seen incredible changes enabled by an explosion of technological advancement the dawn of the internet and the birth of online travel sites, the rise of low cost airlines, the sharing economy, driverless cars and the beginnings of commercial space travel to name but a few. Looking back on these achievements, who can even begin to imagine what could happen in the next 30 years. We asked The Think Tank to come up with ideas to tell the story of 30 years of travel innovation to industry colleagues, media, digital influencers, Amadeus customers and employees. Think Tank’s ideas really blew us away. The scrolling parallax site and video timeline was the perfect vehicle to hook in industry colleagues and tell our story in a meaningful way. Their creative direction really stood out with users spending well-above average times interacting with and sharing the campaign. As an EMEA regional initiative, The Think Tank navigated the multiple stakeholders and contributors with ease, delivering on time, on budget and beyond all expectations. Using www.innovation30.amadeus.com an interactive timeline and accompanying video at the heart of the campaign. It takes users on a trip down memory lane looking back at what’s shaped the industry, featuring the major Amadeus milestones along with the most important innovation trends we’re focused on today. Plus a light hearted look at what travel in the future could look like. The campaign was launched with social media and blog posts from senior Amadeus spokespeople to raise awareness and drive traffic to the site. Email newsletters and online bannering on Amadeus’ digital estate helped to spread the word.”