"We’re always open to listening to good ideas. CCgroup felt that we would benefit from commissioning a research study and hosting a press trip and we agreed. CCgroup has always understood our business inside out, so working with them to create a new research angle was very easy. The results of the campaign far exceeded our expectations. Not only has it helped us collect important leads, but it has also provided us with a wonderful opportunity to get to know our friends in the media even better. It just goes to show the value in trusting your PR agency and following their advice."