“The ability to speak to current students who've gone through the same things they have, we felt was really important. TAP really gives us an opportunity to showcase those students, what country they're from, what their interests are, and what they're studying."

“What I noticed when I started using the platform was the rapid increase in engagements [with prospective students] and the conversion of those leads. We’ve never struggled to attract leads to the institution, but we wanted to focus on conversion activities. We wanted a platform that would support us in …