“Each year, international schools invest heavily in traditional advertising and promotion to build and maintain brand awareness, however no amount of money can substitute the power of word of mouth and parent advocacy when it comes to helping parents make that all important decision around which school to apply to. Our vision at Dulwich College (Singapore) is to be at the forefront of innovation in the way prospective parents engage with our community and we are excited to be partnering with The Ambassador Platform to bring this vision to life. TAP provides us the means to harness the power of parent advocacy by providing a platform where prospective families can chat directly to our passionate community of parent ambassadors and gain first hand insights into what life is really like within our school."