"We were looking for a company that had a lot of experience with Amazon, which Teikametrics has. There are a million people out there who’ll do advertising optimization, but it’s very difficult to find somebody like Teikametrics who has tons of Amazon customers that advertise consistently and have strong levels of data. The fact that Teikametrics has all that information and tools readily available and able to make decisions based on them was a huge factor for us."