“Early in the year, we introduced a maintenance plan at a very discounted rate, and I’m talking an extremely discounted rate almost as a gift to our customers so that they come back to us and service with us. Yes, the initial hit of selling the package costs the store a little bit of money, but if you look at it in the long run, we retain those customer."
“Apollo has been a great tool for me because it helps me filter customers who might be interested in getting into a new vehicle out from the rest, It also allows me to view their recent vehicle information and identify their equity position before I contact them.” With the help of Team Velocity, 30% of sales with a 49:1 ROI have been attributed to Apollo. This technology allows Daya to be proactive in her presentations. We have a portal that will literally show me if someone is clicking on certain models on our Website, It gives me an instant notification of consumers who are displaying any interest at all. Often, I’ll be able to reach out with an email to let them know we’re here to help.”