“What we try to do is ask the right questions as opposed to having the right answers because we feel the right question will lead us to those answers, Team Velocity asks the right questions when they develop new applications for Apollo, like DrivingLoyalty. They think, ‘What would consumers want? Would customers benefit from pickup and delivery? What do our customers need? How can we engage customers sooner? How can we improve customer experience?’ These are great questions that we ask as opposed to thinking that we have all the answers. I really think it starts with the right questions.