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"We wanted to create standout, impactful creative that helped our customers to understand how they can help us to keep our trains running on time. We identified key ways that customer behaviour can have an impact on a train leaving a station, and created a suite of assets for each message, using ‘together’ as the consistent message on all assets. We were careful to keep the tone of the messages light given the nature of the messages. The creative has been well received both within the business and externally by customers. We look forward to seeing how effective the campaign is over time."
"To encourage our passengers to go paperless we wanted to get to the heart of why they should switch to the Key Smartcard. The campaign uses humour and a clean aesthetic to explore the many ways a ticket can get damaged and highlights the key reason to switch to Smart. The output has included eye-catching out of home and engaging social videos."
Altoros provides consulting and managed services with Cloud Foundry PaaS, multi-cloud deployment automation, and complex Java/.NET/Ruby architectures that make heavy use of SQL/NoSQL/Hadoop clusters. Altoros employs 200+ engineers across 7 countries, including one of the largest pools of Cloud Foundry expertise on the market. Fast-track services (4-12 weeks) include single-cloud deployments of Cloud Foundry and integration with relational and NoSQL databases.
Made by Fire was founded by Vernon Dias in 2014, and has been pushing the boundaries, breaking the rules, and questioning the status quo ever since. Their experienced team of 50+ strategists, product designers, technology architects, experience designers, creative technologists, and engagement specialists help businesses of all sizes to shape, design, build, and market innovative products.
Superunion is a next-generation brand agency built on a spirit of creative optimism. They use upstream creativity to build brands that unite people and organisations. They’re experts in brand strategy, identity, communications, brand engagement, reputation and brand management. They work with clients across a broad spectrum of their critical audiences, including corporate, consumer, customer and talent, and understand how they are connected. This means that they can provide a more complete view of the role of brand in driving strategic advantage for their clients, adding value where and when it matters most.
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