Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8500 global brands including 3M, Microsoft, Netflix and Nike leverage BrightEdge technology. The company is based in San Mateo, CA with offices in New York City, Chicago and London.
Tableau Software, a global leader in rapid-fire, easy-to-use business analytics software, announced that its global OEM Partner program added seven new valued partners, including: Premier, Inc., Redzone, Vocera Communications, CI&T, LeanKit, N2N and PostUp. By partnering with Tableau, these independent software vendors (ISVs) and Software-as-a-Service (SaaS) providers gain the ability to integrate, co-brand and embed Tableau’s powerful and easy to use data visualization software into their own products.