Agency Analytics actually started under the name “My SEO Tool”. The name (and only the name) was changed in 2015 to better reflect what they offer. The company was formed in 2009 by longtime friends Joe Kindness & Blake Acheson. They sensed a need for a tool that focused on the most important aspects of any internet marketing campaign, the client. The market was flooded with complicated and overly technical apps that completely ignored the significance of their client relationships.