Conductor is the leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. Conductor’s 500+ customers include global brands like Citibank and FedEx, emerging leaders like Apartments.com, and leading agencies like iProspect & Razorfish.
"To get the attention of a buyer who is getting smarter, is overwhelmed, and has much less time on their hands… I want to know at the beginning how my content is performing on Google. I'm using Searchlight to understand: where is it ranking, how is it growing, and how can I help? All the way through to sales."
"The insights that Conductor provides are gigantic. If you take SEO and break it apart from not just being about how well you rank, but ‘where can you produce content?’ and ‘what are your competitors doing?’ – that’s not something I can pull out of my analytics package. That’s something I’m only getting through Conductor."
"We were able to make really smart decisions about where we were moving our money with data from Paid and Natural Explorer. We could spend the same amount of money but move those dollars to more competitive terms."
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