“Our marketing team has been data-driven since 1999, even though very few ecommerce platforms like ours existed. We use Monetate for landing page and content optimization and multiple third parties such as Bounce Exchange to conduct continuous A/B and multivariate testing on our website.”

"We have always displayed multiple photos of each item on our website alongside other product information, However, there was no way for members to visualize an item's physical size and dimensions other than visiting our in-person showroom or mentally gauging the measurements on the product details page. We want our …