“We found that not a lot of customers were engaging with the tool, And the analytics we had after that were not so great. We didn’t know if it really increased conversion or not."
"We have always displayed multiple photos of each item on our website alongside other product information, However, there was no way for members to visualize an item's physical size and dimensions other than visiting our in-person showroom or mentally gauging the measurements on the product details page. We want our members to feel like the items in their closet belong to them while they are borrowing, but it's difficult if their choice of the month doesn’t end up being the right size or style for them. We concluded that this needed to change."












