"We understand that we are facing a totally new and connected consumer so we need to gather insight in a different way. We need our brands to move at the speed of culture. That’s not possible if you’re not listening and monitoring every minute of their audiences.”

"We use MAP in the new business process as it allows us to have a wider understanding of a prospects’ digital footprint. It gives us the opportunity to include competitor audits and general industry insights, which provides great ammunition as we can reveal insights many are often unaware of."