Syndigo is the first Active Content Engine built to power commerce in today’s real-time economy, enabling the continual flow of data and product content throughout the entire ecosystem. We drive value with industry-leading master data and product information (MDM/PIM); content creation and engagement capabilities; syndication through the largest two-sided network for content distribution; and digital shelf/content analytics. Syndigo helps to improve decision-making and accelerate sales for more than 12,000 manufacturers and 1,750 retailers and distributors globally across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, oil & gas, and healthcare.
“With Syndigo, I spend less time trying to get the same information to all of the online entities we do business with. I can change one thing in Syndigo and within 3 minutes, I’m done publishing upwards of thousands of items, to all of our different vendors. As a result, I have more time to make the content the best we can for all involved.”
“Schleich is managing a catalog of more than 500 SKUs, and it’s hard to be present on every single product page at every time, we want to make sure that 100% of our active assortment is showing how we want it to show 100% of the time. And of course, that extends to if the content converts, are we winning the buy box, are pages live, are our products ranking where we would expect them to rank we look at these metrics on a daily basis to make sure that things aren’t falling off and we have as much visibility of what’s going on as possible."
“In my industry there’s a new brand launching every day. One of my biggest challenges as a marketer is just being able to cut through the noise and making sure that my brand is always top of mind.”
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