Syndigo is the first Active Content Engine built to power commerce in today’s real-time economy, enabling the continual flow of data and product content throughout the entire ecosystem. We drive value with industry-leading master data and product information (MDM/PIM); content creation and engagement capabilities; syndication through the largest two-sided network for content distribution; and digital shelf/content analytics. Syndigo helps to improve decision-making and accelerate sales for more than 12,000 manufacturers and 1,750 retailers and distributors globally across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, oil & gas, and healthcare.
“We’ve been on a crawl, walk, run journey of content. We started with completeness. Now it’s about storytelling — why our eggs are better than ordinary eggs.”
“All the experiences that you can have in our boutiques, or even in the stores of our partners we can recreate those into our D2C sites or even into our retailers or partner markets. It should be a really fun experience (online).”
“We wanted to ensure we were raising the bar and ensuring our content was helping drive conversions, as those consumers made purchase decisions on our products.”
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