“The goals of the project were to develop a destination brand (including brand positioning, visual identity and brand strategy) for both Cleveland and Capalaba. Maria Anderson from Sustainable Marketing Services undertook the background research to understand the ‘heart’ of the centres. This was followed by focus groups from each of …

"After 5 years of operating the OZ Bin Cleaning Master Franchise here in Queensland we felt that the various pieces of marketing material we had developed during those years was lacking. They lacked in uniformity, no longer portrayed a clear picture of our company or service, nor did they contain …