"Sustainable Marketing Services introduced marketing management systems to give us greater control over our marketing. They helped us focus our marketing dollars on the best performing marketing activities for the Blue Mountains destination marketing. By improving our digital strategy and assets they helped increase our direct bookings (online and via phone) which is more profitable than bookings from the OTAs. By improving our brand story, key messages and marketing communications via public relations, ad copy, newsletters, guest experience communications, webcopy and social media, helped us elevate our brand and increased engagement with our Facebook fans. Their professional team worked collaboratively with our team and went above and beyond to help us drive more bookings."