"StoryStream has allowed us to further engage our existing passionate audiences while also reaching new segments using UGC. Being able to get explicit rights and also automatically find the best content has allowed us to scale the use of UGC and we plan to further integrate it into our communications …

“It is a balance between what you can measure and what you can’t. We deliberately wanted the site to look different to pure-plays by having rich, dynamic content and reflect what’s happening on social media. We want to be people-orientated and put booksellers front and centre if we can. That’s …