“StoryStream brings the content to us, and we can decide whether we want to push that through, so it’s acting as a ‘curator’ and saving us a huge amount of time. That really takes the strain off our immediate team. We can thread in our own tactical and promotional panels with bespoke calls-to-action to complement the third-party content. And the content speaks for itself. It started with press reviews, but now we’ve got influencer partnership content, and we’ve found a way to make tactical offers work really work.”