“If we look at return users or abandoned carts, I know there’s work we can do to re-purpose UGC content for that individual. We know UGC is more engaging – so we can show and share imagery of a diverse range of women in our activewear. We can show them …

“StoryStream enables us to easily gain rights to German User Generated Content at scale, allowing us to maintain our publishing schedule on our Instagram channel. The platform is easy to use, and we are gathering a lot of high-value content easily, reducing effort and costs of creating additional brand content."