My ultimate goal is to change the perception of the career minded woman. It is possible to feel good, look good, and be respected by colleagues in the workplace. Working with Storefront has been a pleasure, and has helped me reach my customer quicker than online.

The J.Hilburn experience has always been a unique blend of the personal offline interaction and e-commerce, with the goal of making everything about shopping better for men,

The idea came to us during a meeting with the creators of Oncle Pape a year ago at the Made in France show, le Salon de la Haute Façon. We met there and got along well. We wanted to launch our own store, not year-round because the costs are too high, but for a short spell and at the best time, during the Christmas season. None of the La Garçonnière creators have brick-and-mortar stores, however the direct channel with customers is very important to us. We all have online retail platforms, but this place gave us the opportunity to be together – physically! The creators of each brand are on site and can convey their brand message directly. There is no better brand ambassador than the founder! There was tremendous from being set up together: each brand has its own following. Add fifteen brand followings together and you have a large, impressionable following. Each brand brings their contacts, journalists, bloggers, and aficionados to the table…. To have a shared space, it is ideal to talk about our brands.

Our customers depend on us to move online to offline because they are seeking novelty and building a trendier image.

It’s a very easy and quick logistic process: brands send us their stock, we set up the shop one day before the event, we run a 3 to 4 day pop-up event and we send back what has not been sold to the brand directly

I think the pop-up trend is definitely worth-doing for online businesses. It’s a nice marketing strategy to generate client acquisition through O2O without having to commit to a long-term rent.

We want to organise more Pop-Up Stores in the future to give our readers a live experience with the fashion labels we cover on our online magazine.

If you’re an entrepreneur or a maker, you have a ton of channels (to test) online, but there aren’t many places you can do that easily offline,

We’re creating a space that showcases the clothing first and foremost — a space that functions like a canvas where the fine details recede and allow the clothes to shine,

Pop-Up Retail is a key part of TCHO’s strategy to keep our brand top-of-mind. Pop-Up Stores broaden our opportunities to meet our customers where and when they shop. Storefront has helped us procure multiple locations that previously would have been unavailable to us.

To make an analogy, you could say that Angel Eau de Parfum is the star, while Angel MUSE orbits around the star and revolves as if around a galaxy.

For materials, we selected pieces that hint to the collection’s manufacturing process and echo the home of the J.Hilburn man,

There were a lot of unique and stand out pieces (with sequins galore) but also many really functional pieces at very reasonable prices. And while I did enjoy browsing the racks, I enjoyed having a laugh with Shaunya even more.

The demo space is what we really wanted Bespoke to be. While the co-working and event parts of what we offer have lots of behind-the-scenes private space, we wanted something to bleed out into the mall, to reach customers. This is probably the most unique part of the setup. Westfield already feels like the town hall or meeting place of [San Francisco] and technology really fits with what we do. So we’ve had things like Angry Birds and Samsung offering virtual reality experiences – there was nowhere in the city you could get your hands on this new tech then.