Storefront, the “Airbnb of retail”, is the largest global marketplace for short-term commercial space rental. They connect brands with retail spaces for the purpose of pop-up shops, showrooms, product launches, and other events. In 2016, Storefront was named one of the most Disruptive Brands by Marketing Week. With an inventory of 10,000 spaces in the world's greatest cities, they have helped thousands of brands all over the world (Google, Samsung, and L’Oréal) finding the perfect retail space.
“We wanted the pop-up shop to start at the same time as the Wine Fair and the launch of our e-commerce wine site.”
“We absolutely wanted a shop with an area not exceeding 30m² to accentuate the comfy side and reinforce the attention we wanted to dedicate to our customers. The neighborhood, Saint-Germain-des-Prés, …
“We choose locations where the demographic fits our product. We always do a bit of walking around the area and talking to the neighbors [before we open up shop]. Just …
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