“We knew that CTV was the right move to create brand awareness and a large amount of quality visits from new users. We didn’t know to expect such great conversion performance. The real story here is comparing Connected TV with Audience Extension to the advertiser’s retargeting campaigns. When comparing the two, spend was roughly 20x when compared to traditional display efforts, but had revenues exceed display by 100x. CTV also generated 10x the visit rate and delivered a ROAS that was far more efficient. CTV is proving to be far more effective than other advertising options, and we can’t wait to see what our next campaign is capable of.”