“We were using the packaged Klaviyo flows where the brand decides the replenishment window and winback period, so we were going more broad in our approach. Now, with [Lifecycle], we have the chance to go more granular with data-driven, personalized timeframes for each customer.”

“The data and the way it is tailored to each person, that is so important. I think that’s why our Cross-Sell and Replenishment has been doing so well, because we’re really catching people in the moment they would buy or refresh. It’s very exciting to see.”