"Using Split with FullStory allowed us to humanize our experiments and empathize with our customers by validating the quantitative results with real user sessions that revealed how customers felt when interacting with our features."

“If we build it we have to test it to make sure it’s doing the right thing. When we conduct backend experiments, we have to know the system will remain reliable. We have to make sure the backend behaves in a way that doesn’t impact the user experience.”

"It’s inherently collaborative and transparent, a rigorous and sound process based on the hard data we know about."

"It’s powerful to think about all features launched before Split and how many of those must have cost us money that we don’t know about."

"The system is very reliable, it has a good number of integrations already in place and works nicely with CDPs. The support team is amazing and they answer questions in a very timely manner. Also very helpful are the governance tools. The python Admin API has also been very helpful …