“If we build it we have to test it to make sure it’s doing the right thing. When we conduct backend experiments, we have to know the system will remain reliable. We have to make sure the backend behaves in a way that doesn’t impact the user experience.”

"A/B testing is a side effect of controlled release. That’s what I love most about Split."

"Split's controlled release capability provides us a non-disruptive and dynamic way to ship features for testing and deployment. More importantly, it provides the data we need to quickly iterate on our product features in an informed manner.”

"Split has made us more confident in our release process and also more confident in our data decisions."

"Split has transformed the way that we deliver software. Granular targeting of features to customers has made us more responsive, and data from Split gives us an audit trail in case any issues arise."

"Without Split it was hard to time the release of our web app, API, and mobile app – given app store approvals. Now we can group a change behind a feature flag, do a production dry run, and toggle it on for users."

"Split gives us an easy and fast way to pull the plug if something goes wrong without a heavy involvement from engineers."

"As we improved our checkout process relying on Split to measure the impact of our changes, we saw an overall increase in conversion year over year, and that’s made a huge difference on our bottom line."

"Leveraging Split with our existing tool stack, we’ve been able to consolidate our agile deployment strategies to deliver every three weeks from an original 1.5 months."

“Split provided the platform and integrations we needed to run full stack experiments for key technical and customer experience questions.”

“Without Split, rollbacks could take a couple hours to a day. And after that, there might still be a lot of code cleanup. Split helped us increase our engineering velocity and code stability.”

"Split gives me a lot of confidence in our releases as we are able to customize our rollouts, and even roll back quickly if needed. It also allows us to target certain segments that we’d like to release to prior to others.”

“Split has allowed Vida to test our mobile application in a way we wouldn’t be able to do otherwise.”

"Split plays a key role in Invoice2go's feature rollout process. By using their product for targeted rollouts, we have full control over any release and an increased confidence in our ability to easily scale over time. In addition, Split's collaborative nature and their focus on their customer's success have made …

"Split is incredibly empowering for product managers. The web console consolidates and provides transparency into every release, while also enabling teams to make changes dynamically without relying on engineering. With Split, engineering and product teams can collaborate to more efficiently to create, manage, and complete rollouts that much faster.”