"The kill button is super easy. Now I just, ‘whoop’, kill it. If we are seeing something wonky, it makes it so easy to turn off. When we’ve triaged the feature we can go back and re-enable it."

"It’s inherently collaborative and transparent, a rigorous and sound process based on the hard data we know about."

“We had the intention to change the password field, but we didn’t have a way to know how good it was effectively, and to be able to control it in-house, within our product team. Split allowed us to do all of that and more.”

“By decoupling experimentation decision-making from engineering Resources [with Dynamic Configuration], product teams become empowered to make fast and flexible changes to the product with little to no technical knowledge.”

"At the point engineers make deployments live, they want to understand how the features are performing, from a customer experience, user value, and system standpoint. We know that one of the big challenges developers face in understanding impact is how to get all of the data in the first place. …

"Split allows us to safely merge code with confidence."

“We have in total about 14 teams working on our digital asset management platform. All of the teams are using Split."

“Split provides so much more than just a tool set change in that respect. You know, it sounds simple, feature toggles, but it’s transformative in nature. It’s transformative in terms of the teams, in terms of the culture that we adopt.”

"Thanks to Split, we were able to learn that the risky version actually had the highest adoption by our customers while keeping overall signup conversion steady."

"Split plays a key role in Invoice2go's feature rollout process. By using their product for targeted rollouts, we have full control over any release and an increased confidence in our ability to easily scale over time. In addition, Split's collaborative nature and their focus on their customer's success have made …

"Before Split, our feature releases were cumbersome and time-consuming, requiring our product managers to make special requests to developers every time we wanted to launch new functionality."

"As we improved our checkout process relying on Split to measure the impact of our changes, we saw an overall increase in conversion year over year, and that’s made a huge difference on our bottom line."

"Split has transformed the way that we deliver software. Granular targeting of features to customers has made us more responsive, and data from Split gives us an audit trail in case any issues arise."

“If we built this in-house, most engineers would look at this and say ‘feature rollout, it’s not that hard’. But when you think about having multiple environments, having a UI, conditional filters, an impression data pipeline, all that—it’s a whole team working for a very long time to be able …

"Without Split it was hard to time the release of our web app, API, and mobile app – given app store approvals. Now we can group a change behind a feature flag, do a production dry run, and toggle it on for users."