"It’s powerful to think about all features launched before Split and how many of those must have cost us money that we don’t know about."

"Split has transformed the way that we deliver software. Granular targeting of features to customers has made us more responsive, and data from Split gives us an audit trail in case any issues arise."

"90% of our changes are behind a split (feature flag)."

"Leveraging Split with our existing tool stack, we’ve been able to consolidate our agile deployment strategies to deliver every three weeks from an original 1.5 months."

"A/B testing is a side effect of controlled release. That’s what I love most about Split."

"It’s inherently collaborative and transparent, a rigorous and sound process based on the hard data we know about."

"One of our first experiments was a great learning experience. It prevented us from introducing something that we thought was good, but actually would have likely given us a negative impact. We’re now doing another iteration to get it right."

"We use feature flags and run experiments a lot more because it’s easier now with Split. We can target a random sample size. We can increment the size of that sample really easily, and we can toggle it off immediately if there’s an issue."

“If we build it we have to test it to make sure it’s doing the right thing. When we conduct backend experiments, we have to know the system will remain reliable. We have to make sure the backend behaves in a way that doesn’t impact the user experience.”

"Split allows us to safely merge code with confidence."

“Split’s Azure DevOps integration has simplified our workflow by allowing our developers to create new flags directly in the boards. The linkage between work items and feature flags is a big plus because it streamlines the process of knowing when all work is completed for a single feature, helping us …

"Split has been instrumental in our push to true agile processes. The ability to divorce deployment from release via feature flags has had an outsized impact in our ability to deliver new products to market faster than our competitors. With the addition of configurations we can externalize values and settings …

“The thing that’s great about Split is that you can change the behavior of the product outside of a code deployment.”

"Using Split with FullStory allowed us to humanize our experiments and empathize with our customers by validating the quantitative results with real user sessions that revealed how customers felt when interacting with our features."

“We have in total about 14 teams working on our digital asset management platform. All of the teams are using Split."