"Split allows us to safely merge code with confidence."

"As we improved our checkout process relying on Split to measure the impact of our changes, we saw an overall increase in conversion year over year, and that’s made a huge difference on our bottom line."

"Split has transformed the way that we deliver software. Granular targeting of features to customers has made us more responsive, and data from Split gives us an audit trail in case any issues arise."

“Split’s Azure DevOps integration has simplified our workflow by allowing our developers to create new flags directly in the boards. The linkage between work items and feature flags is a big plus because it streamlines the process of knowing when all work is completed for a single feature, helping us …

“If we built this in-house, most engineers would look at this and say ‘feature rollout, it’s not that hard’. But when you think about having multiple environments, having a UI, conditional filters, an impression data pipeline, all that—it’s a whole team working for a very long time to be able …

"It’s powerful to think about all features launched before Split and how many of those must have cost us money that we don’t know about."

“The thing that’s great about Split is that you can change the behavior of the product outside of a code deployment.”

"A/B testing is a side effect of controlled release. That’s what I love most about Split."

"It’s inherently collaborative and transparent, a rigorous and sound process based on the hard data we know about."

“Split provided the platform and integrations we needed to run full stack experiments for key technical and customer experience questions.”

“Without Split, rollbacks could take a couple hours to a day. And after that, there might still be a lot of code cleanup. Split helped us increase our engineering velocity and code stability.”

"Using Split with FullStory allowed us to humanize our experiments and empathize with our customers by validating the quantitative results with real user sessions that revealed how customers felt when interacting with our features."

“Split has allowed Vida to test our mobile application in a way we wouldn’t be able to do otherwise.”

"Split gives me a lot of confidence in our releases as we are able to customize our rollouts, and even roll back quickly if needed. It also allows us to target certain segments that we’d like to release to prior to others.”

"One of our first experiments was a great learning experience. It prevented us from introducing something that we thought was good, but actually would have likely given us a negative impact. We’re now doing another iteration to get it right."