"As we improved our checkout process relying on Split to measure the impact of our changes, we saw an overall increase in conversion year over year, and that’s made a huge difference on our bottom line."

“Split provides so much more than just a tool set change in that respect. You know, it sounds simple, feature toggles, but it’s transformative in nature. It’s transformative in terms of the teams, in terms of the culture that we adopt.”

"The system is very reliable, it has a good number of integrations already in place and works nicely with CDPs. The support team is amazing and they answer questions in a very timely manner. Also very helpful are the governance tools. The python Admin API has also been very helpful …

"Without Split it was hard to time the release of our web app, API, and mobile app – given app store approvals. Now we can group a change behind a feature flag, do a production dry run, and toggle it on for users."

"Split gives us an easy and fast way to pull the plug if something goes wrong without a heavy involvement from engineers."

"Split has enabled us to move much faster. We can ship code straight through to Production knowing that our users won’t see it until we’re ready to show them.”

“Split’s Azure DevOps integration has simplified our workflow by allowing our developers to create new flags directly in the boards. The linkage between work items and feature flags is a big plus because it streamlines the process of knowing when all work is completed for a single feature, helping us …

"Split allows us to safely merge code with confidence."

"One of our first experiments was a great learning experience. It prevented us from introducing something that we thought was good, but actually would have likely given us a negative impact. We’re now doing another iteration to get it right."

"We use feature flags and run experiments a lot more because it’s easier now with Split. We can target a random sample size. We can increment the size of that sample really easily, and we can toggle it off immediately if there’s an issue."

“If we built this in-house, most engineers would look at this and say ‘feature rollout, it’s not that hard’. But when you think about having multiple environments, having a UI, conditional filters, an impression data pipeline, all that—it’s a whole team working for a very long time to be able …

"Split is incredibly empowering for product managers. The web console consolidates and provides transparency into every release, while also enabling teams to make changes dynamically without relying on engineering. With Split, engineering and product teams can collaborate to more efficiently to create, manage, and complete rollouts that much faster.”

"Using Split with FullStory allowed us to humanize our experiments and empathize with our customers by validating the quantitative results with real user sessions that revealed how customers felt when interacting with our features."

"Split has made us more confident in our release process and also more confident in our data decisions."

"Split's controlled release capability provides us a non-disruptive and dynamic way to ship features for testing and deployment. More importantly, it provides the data we need to quickly iterate on our product features in an informed manner.”