"One of our first experiments was a great learning experience. It prevented us from introducing something that we thought was good, but actually would have likely given us a negative impact. We’re now doing another iteration to get it right."

"Using Split with FullStory allowed us to humanize our experiments and empathize with our customers by validating the quantitative results with real user sessions that revealed how customers felt when interacting with our features."

“By decoupling experimentation decision-making from engineering Resources [with Dynamic Configuration], product teams become empowered to make fast and flexible changes to the product with little to no technical knowledge.”

“Split has allowed Vida to test our mobile application in a way we wouldn’t be able to do otherwise.”

"Our team uses Split feature flags to deploy quickly and experiment with new ideas. Feature Monitoring gives us a safe way to release features to our global user base with less risk."

“We had the intention to change the password field, but we didn’t have a way to know how good it was effectively, and to be able to control it in-house, within our product team. Split allowed us to do all of that and more.”

“We have in total about 14 teams working on our digital asset management platform. All of the teams are using Split."

"Split gives me a lot of confidence in our releases as we are able to customize our rollouts, and even roll back quickly if needed. It also allows us to target certain segments that we’d like to release to prior to others.”

"A/B testing is a side effect of controlled release. That’s what I love most about Split."

"It’s inherently collaborative and transparent, a rigorous and sound process based on the hard data we know about."

"Without Split it was hard to time the release of our web app, API, and mobile app – given app store approvals. Now we can group a change behind a feature flag, do a production dry run, and toggle it on for users."

"Split gives us an easy and fast way to pull the plug if something goes wrong without a heavy involvement from engineers."

“Split’s Azure DevOps integration has simplified our workflow by allowing our developers to create new flags directly in the boards. The linkage between work items and feature flags is a big plus because it streamlines the process of knowing when all work is completed for a single feature, helping us …

"At the point engineers make deployments live, they want to understand how the features are performing, from a customer experience, user value, and system standpoint. We know that one of the big challenges developers face in understanding impact is how to get all of the data in the first place. …

“If we build it we have to test it to make sure it’s doing the right thing. When we conduct backend experiments, we have to know the system will remain reliable. We have to make sure the backend behaves in a way that doesn’t impact the user experience.”