"The kill button is super easy. Now I just, ‘whoop’, kill it. If we are seeing something wonky, it makes it so easy to turn off. When we’ve triaged the feature we can go back and re-enable it."

"Split plays a key role in Invoice2go's feature rollout process. By using their product for targeted rollouts, we have full control over any release and an increased confidence in our ability to easily scale over time. In addition, Split's collaborative nature and their focus on their customer's success have made …

"Split has transformed the way that we deliver software. Granular targeting of features to customers has made us more responsive, and data from Split gives us an audit trail in case any issues arise."

"A/B testing is a side effect of controlled release. That’s what I love most about Split."

"It’s inherently collaborative and transparent, a rigorous and sound process based on the hard data we know about."

"Using Split with FullStory allowed us to humanize our experiments and empathize with our customers by validating the quantitative results with real user sessions that revealed how customers felt when interacting with our features."

“By decoupling experimentation decision-making from engineering Resources [with Dynamic Configuration], product teams become empowered to make fast and flexible changes to the product with little to no technical knowledge.”

“If we built this in-house, most engineers would look at this and say ‘feature rollout, it’s not that hard’. But when you think about having multiple environments, having a UI, conditional filters, an impression data pipeline, all that—it’s a whole team working for a very long time to be able …

"Split has been instrumental in our push to true agile processes. The ability to divorce deployment from release via feature flags has had an outsized impact in our ability to deliver new products to market faster than our competitors. With the addition of configurations we can externalize values and settings …

"Split has made us more confident in our release process and also more confident in our data decisions."

"Split's controlled release capability provides us a non-disruptive and dynamic way to ship features for testing and deployment. More importantly, it provides the data we need to quickly iterate on our product features in an informed manner.”

“Split has allowed Vida to test our mobile application in a way we wouldn’t be able to do otherwise.”

"Before Split, our feature releases were cumbersome and time-consuming, requiring our product managers to make special requests to developers every time we wanted to launch new functionality."

"Split is incredibly empowering for product managers. The web console consolidates and provides transparency into every release, while also enabling teams to make changes dynamically without relying on engineering. With Split, engineering and product teams can collaborate to more efficiently to create, manage, and complete rollouts that much faster.”

"Thanks to Split, we were able to learn that the risky version actually had the highest adoption by our customers while keeping overall signup conversion steady."