"A/B testing is a side effect of controlled release. That’s what I love most about Split."

"One of our first experiments was a great learning experience. It prevented us from introducing something that we thought was good, but actually would have likely given us a negative impact. We’re now doing another iteration to get it right."

"Split is incredibly empowering for product managers. The web console consolidates and provides transparency into every release, while also enabling teams to make changes dynamically without relying on engineering. With Split, engineering and product teams can collaborate to more efficiently to create, manage, and complete rollouts that much faster.”

"As we improved our checkout process relying on Split to measure the impact of our changes, we saw an overall increase in conversion year over year, and that’s made a huge difference on our bottom line."

"At the point engineers make deployments live, they want to understand how the features are performing, from a customer experience, user value, and system standpoint. We know that one of the big challenges developers face in understanding impact is how to get all of the data in the first place. …

"Split has made us more confident in our release process and also more confident in our data decisions."

“By decoupling experimentation decision-making from engineering Resources [with Dynamic Configuration], product teams become empowered to make fast and flexible changes to the product with little to no technical knowledge.”

"It’s powerful to think about all features launched before Split and how many of those must have cost us money that we don’t know about."

"Without Split it was hard to time the release of our web app, API, and mobile app – given app store approvals. Now we can group a change behind a feature flag, do a production dry run, and toggle it on for users."

"Split gives us an easy and fast way to pull the plug if something goes wrong without a heavy involvement from engineers."

"We use feature flags and run experiments a lot more because it’s easier now with Split. We can target a random sample size. We can increment the size of that sample really easily, and we can toggle it off immediately if there’s an issue."

"Split has transformed the way that we deliver software. Granular targeting of features to customers has made us more responsive, and data from Split gives us an audit trail in case any issues arise."

"Split has been instrumental in our push to true agile processes. The ability to divorce deployment from release via feature flags has had an outsized impact in our ability to deliver new products to market faster than our competitors. With the addition of configurations we can externalize values and settings …

"Split’s full-stack experimentation platform has been built with engineering and product teams in mind. Its robust architecture and rich feature set integrates into our internal platforms and helps power experimentation across our entire engineering organization."

"Using Split with FullStory allowed us to humanize our experiments and empathize with our customers by validating the quantitative results with real user sessions that revealed how customers felt when interacting with our features."