“The HubSpot tool has really been fantastic in helping us measure and implement our organic growth, with everything from creating our buyer personas to gauging where we want to go. We find our blogs are great conversation starters and HubSpot lets us tweak our campaigns to know whether or not we are actually on the money - the Cape Town water crisis is a great example of that. It’s about being top of mind, it’s about being proactive and it’s really being sure that people can engage with what you have to say.”
“The agility to make changes to content, forms or landing pages when we need to based on analytics received has been invaluable.”
Callahan is a community of thinkers and makers that has boldly stood for independence for more than 36 years. They believe that if there’s a problem worth solving, then it’s worth using creativity to solve. Because a big idea, from any source, in any media, can change everything. They deliver data-savvy brand strategy and inspired creativity. Clients hire them for services. But they don’t really want services, they want outcomes. To get to those outcomes, Callahan has a unique approach that sets them apart from other agencies. Their approach starts with front-end data analysis to help you better understand your consumer, your business and how to market more effectively. Unlike other agencies that use analytics only to measure post-campaign KPIs, they begin with data. This allows them to dig deep and find aha insights that lead to real business results.
flytedesk is the full-service ad buying platform that is transforming college media by connecting brands and college students. As the largest media network of college students in the U.S., flytedesk allows advertisers to reach 20 million students at scale across all on-campus media channels including print, digital, social media, radio, outdoor and more. Using proprietary technology, flytedesk’s self-serve platform automates the college advertising experience by giving media buyers the tools to create, book, manage and measure national campaigns in just minutes. flytedesk was founded in 2015 and is based in Boulder, Colorado. For more information, visit www.flytedesk.com.
The Natives apply design, marketing and technology to create the brands of tomorrow while future proofing the companies of today. Specialising in product design and technology, e-commerce and property, The Natives aim is to change the way companies present themselves and how they do business. They take an unapologetic approach to getting the job done, working at the top level to change the ways companies work internally and externally to grow your business year after year.