“At e.l.f., our innovation engine is powered by our community. When we saw the viral lip gloss TikTok trend using e.l.f. Halo Glow Liquid Filter bottles, we moved at the speed of culture to create e.l.f.ing entertaining content for our community. Spate helped to validate this trend, fueling us to …

"Product quality, innovation, and authentic storytelling are at the core of everything we do at Kendo. Spate’s platform empowers us to respond quickly to emerging consumer trends with data-driven decisions, ensuring we meet our customers’ evolving needs."