MarketChorus is a Dallas based technology company that creates dynamic, custom audiences for online advertising, lead generation, and market research. Their Resonance Platform uses machine learning and natural language processing to understand people based on the content they read and share integrating signals from Twitter, Facebook, Pinterest, and the open web to create segments specifically tailored to a brand or interest. Because it studies entire stories being shared, Resonance creates tailored audience segments that are contextual, real-time, and platform-independent. This data-driven approach enables them to reach audiences on any network while reader attention and interest are at their peak, resulting in far more effective social promotions, focused reach extension, and high refresh rates.