STR is the leading provider of premium global data benchmarking, analytics and marketplace for the global hospitality industry. They provide data that is confidential, reliable, accurate and actionable, and their comprehensive reports empower their clients to strategize and compete within their markets. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
"I have been consulting in the hotel industry for well over 40 years. In the early years, the best you could expect in understanding a market’s performance was a cloudy, rough estimate. When STR started gathering and publishing data in the late 80’s on market performance the whole picture changed. Now the information gathered was accurate and credibility improved significantly for the consulting profession. Decisions made on development and acquisitions now had greater reliability. And all of that has gotten better over the past 30 years. Thank you Carolyn and Randy and STR for making all of us smarter."
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