STR is the leading provider of premium global data benchmarking, analytics and marketplace for the global hospitality industry. They provide data that is confidential, reliable, accurate and actionable, and their comprehensive reports empower their clients to strategize and compete within their markets. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
"For Hyatt, participation with STR provides us with invaluable access to aggregated competitive data to benchmark our performance, to assess our marketing efforts and to assist in our global expansion. For the industry, STR has brought increased transparency to the markets that enables investors to evaluate current trends and industry performance. As one of the first participating companies in the STAR program nearly 30 years ago, we consider the STR data to be accurate, reliable and extremely useful."




Read STR Reviews, Testimonials & Customer References from 8 real STR customers.
Browse STR Case Studies, Customer Success Stories, & Customer References from 5 businesses that use STR.