"We are delighted with the creativity and innovative simplicity that this project has delivered, and especially the holistic ‘brand world’ approach that helps us to link all the pieces together in an engaging way. I never thought that a hyphen could be so useful to a company like ours. Mi–Thanks."

"David and his team at SomeOne not only produced an outstanding and contemporary new identity for our business but more importantly underpinned the creative with a rock solid strategy good enough to take us into the next phase of The Football Pools."