"I've worked with Spark for 7 years across two different businesses so they are my go-to team for solving brand problems in a strategic but creative way. The BPP brand architecture is vast and there was a lack of consistency across the group so I tasked Spark with a realignment to ensure we had distinct, own-able elements across internal, corporate and student comms. They delivered a simple structure and set of guidelines that allows clarity across both the brand team and our internal studio. Spark then brought this to life on corporate collateral, office interior and exhibition stands"