“Our annual customer satisfaction and staff surveys play a key fundamental role when developing our business and investment plans for the forthcoming financial year. We regard research work as an investment and use the findings to help make informed business decisions. Results in recent years have driven positive changes for both our customers and staff. In order to understand our staff and customer experience better, we needed to get our market research right. Having worked using SNAP survey software in the past, we commissioned SNAP to manage our research projects, collate the data and report on the findings. The staff at Snap provided Circadian Trust with in-depth knowledge and expertise, thorough data analysis with a breakdown of reports made applicable to each of our sites as well as providing an over-all picture of how the business is perceived and performing. The findings have and will continue to influence the way in which our business makes key decisions.”